Unlocking Growth: Why “Buy with Prime” Is a Game-Changer for Brands

In the constantly evolving world of eCommerce, standing out and driving conversion on your own direct-to-consumer (DTC) site is more challenging—and more critical—than ever. As an eCommerce agency helping brands grow on Amazon and beyond, we’re always on the lookout for scalable tools that give our clients a competitive edge.

One of the most powerful tools in that toolkit right now?

Amazon’s Buy with Prime.

As an official Buy with Prime Agency Partner, we’ve seen firsthand how this program can boost customer trust, accelerate conversion, and turn your DTC site into a high-performing sales channel.

What Is Buy with Prime?

Buy with Prime allows brands to offer Prime shopping benefits—fast, free shipping and seamless checkout—directly on their own website. Customers log in with their Amazon account, check out in a few clicks, and enjoy the same experience they love on Amazon.

The result?

Fewer abandoned carts. Higher trust. More repeat buyers.

Why It Matters for Direct-To-Consumer Brands

1. Increase Conversion Rates

Buy with Prime has been shown to increase conversion by an average of 25%, according to Amazon. Shoppers already trust the Amazon brand. When they see the Prime badge on your site, it reduces friction—and hesitation.

2. Build DTC Credibility (Fast)

Especially for growing brands, establishing trust on a standalone site takes time and resources. Buy with Prime brings instant credibility, backed by Amazon’s fulfillment network and checkout experience.

3. Leverage Amazon Logistics Without Losing DTC Ownership

With Buy with Prime, you maintain full control of your customer relationships and your brand experience. Plus, your operations benefit from Amazon’s world-class fulfillment—without compromising your DTC margins.

4. Syncs Seamlessly with Your Amazon Strategy

If you're already selling on Amazon, Buy with Prime is a natural extension. It allows you to unify your inventory and tap into Amazon's Fulfilled-By-Amazon (FBA) network while driving traffic and ownership on your own site.

Who Is It For?

Buy with Prime is ideal for:

·      Brands already fulfilling with Amazon (FBA)

·      DTC sites looking to boost conversion

·      Any size company wanting the best of both worlds: Amazon’s logistics and their own branded storefront

How MPI Advantage Can Help

As an Amazon Buy with Prime Agency Partner, we work directly with Amazon’s BWP team to:

·      Evaluate if the program is a good fit for your business

·      Help you integrate Buy with Prime into your own site

·      Optimize your site to take full advantage of BWP features

·      Build a unified eCommerce strategy across Amazon and your owned channels

Whether you’re exploring BWP for the first time or ready to implement, our team can guide you every step of the way—from setup to strategy.

Want to see how Buy with Prime could work for your brand?

Let’s talk. We’ll show you what’s possible.