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Why Brands Like Yours Choose
MPI Advantage MPI Advantage

We're Experienced

Years of experience helping brands succeed on Amazon

We're Specialized

Our unique specialization in hardware, paint, tools and home improvement gives us the ability to understand your brand and help you succeed

We're Connected

We can help with Vendor Central and Seller Central. We are an Amazon Ads verified partner, a Buy With Prime Agency partner, and are members of the Amazon Seller Provider Network.

We're Nimble

Our team comprises seasoned professionals with extensive experience in eCommerce, dedicated to delivering results

We're Experienced

Years of experience helping brands succeed on Amazon

We're Specialized

Our unique specialization in hardware, paint, tools and home improvement gives us the ability to understand your brand and help you succeed

We're Connected

We can help with Vendor Central and Seller Central. We are an Amazon Ads verified partner, a Buy With Prime Agency partner, and are members of the Amazon Seller Provider Network.

We're Nimble

Our team comprises seasoned professionals with extensive experience in eCommerce, dedicated to delivering results

Brandon Marten & Kim Ford

Owners and Principal Consultants

Marketplace Experts
With a Track Record of
Helping Brands Grow.

If your brand is ready to create a stronger foundation for Amazon growth,
we'd welcome the chance to connect

LET'S GET STARTED

Featured Blogs

Expert Insights from the Amazon Marketplace

True Citrus:

Achieved a $2.3 million increase in sales and a 5X ROAS through optimized advertising strategies.

True Citrus:

Achieved a $2.3 million increase in sales and a 5X ROAS through optimized advertising strategies.

True Citrus:

Achieved a $2.3 million increase in sales and a 5X ROAS through optimized advertising strategies.

Let's Talk Growth

Whether you're scaling up or optimizing your foundation, we'll help you build a roadmap tailored to your brand’s Amazon journey.

LET'S GET STARTED

Proven Success with Brands Like Yours

We help you understand how to apply the right strategy on Amazon
to experience the results you want.

Strategic Holiday Push Drives High-AOV Conversions

We advised a premium home goods brand on a seasonal creator strategy focused on high-ticket bathroom fixtures during the holiday shopping period.

MPI Advantage

Sustained Influencer Program Unlocks Long-Term Growth

Over a 21-month period, we guided a consumer brand through a phased approach to influencer partnerships across three Amazon categories.

MPI Advantage

Early Returns Show Promise for Seasonal Gardening Campaign

We helped a garden product brand launch a creator-led campaign timed to spring demand, emphasizing hands-on content and outdoor transformation.

MPI Advantage

Prime Day Strategy Yields Record Results for Leading Plumbing Manufacturer

We partnered with a leading plumbing manufacturer to build a Prime Day strategy

MPI Advantage

Post-COVID Recovery Plan Rebuilds Visibility and ROAS

After a pandemic-driven sales spike, a mid-price point home improvement brand faced declining traffic and visibility.

MPI Advantage

Video Creative Boosts Paint Brand’s Amazon Growth

We advised a regional paint brand to test video placements and increase their investment in Amazon advertising.

MPI Advantage

First-Time Advertiser Sees Immediate Results on Amazon

A tools and hardware brand new to Amazon Ads sought our help to enter the channel effectively.

MPI Advantage

Check out our client wins

See all results

Proven Success with Brands Like Yours

True Citrus:

Achieved a $2.3 million increase in sales and a 5X ROAS through optimized advertising strategies. 

Lux Unfiltered:

Transitioned from Amazon novice to market contender, realizing seven-figure sales growth within the first year. 

Manna:

Boosted gross revenue by 59.76% and improved CTR by 99% through targeted advertising and listing enhancements. 

Client Reviews

What Our Partners Are Saying

They know Amazon like the back of their hand.

President

National Environmentally-Friendly Garden Chemicals Brand

MPI Advantage is best in class. I’ve worked with a lot of agencies, and this is the best I’ve seen.

eCommerce Manager

Category-Leading Decorative Plumbing Products Manufacturer

They have earned our trust and respect – if they say we need it, we’ll do it.

Director of Business Development

Dominent Power Sports Accessories Manufacturer

They synthesize complex information and make it actionable. That’s been a huge help.

B2B Marketing Coordinator

Innovative Paint and Chemical Manufacturer

The MPI team is an absolute pleasure to work with! They are invaluable partners and most importantly, exceptional individuals. 

Sales Director

Leading Consumer Epoxy and Adhesive Manufacturer

Frequently Asked Questions.

Selling on Amazon and other eCommerce marketplaces isn’t just about having a good product — it’s about having the right strategy to stand out, compete, and grow. MPI Advantage partners with manufacturers in the home improvement, tools, paint, and hardware industries to develop tailored strategies that drive online marketplace growth. Our consulting services help brands like yours define objectives, identify operational challenges, benchmark capabilities, and build clear, actionable roadmaps for success.

We have helped clients across a broad range of categories – ranging across home goods, hardware, baby items, powersports, and more! However, we are uniquely specialized to help vendors in the home improvement category – such as plumbing, hardware, paint, and tools. 

Absolutely. Many of our clients have internal teams or agency partners. We’re often brought in to help define strategy, identify blind spots, and close gaps—especially in areas like channel profitability, operational efficiency, and marketplace expansion. Our role is to elevate the work already being done and help your team win. If you just need help with a certain aspect of your business or just need a fresh second set of eyes, we are here to help.

We begin by understanding your goals, pain points, and current processes. From there, we create a customized roadmap that often includes strategic consulting, process optimization, and reporting tools to support better decisions. We have three primary levels of engagement. One option is a short-term engagement of three meetings centered around a particular aspect of your business. Another option is ongoing monthly consulting consisting of one strategy call per month. Additionally, we offer prepaid blocks of hours that can be used however best serves you.

Yes. While Amazon is often the starting point, we also advise clients across Walmart, The Home Depot, Lowe’s, Zoro, Wayfair, TikTok Shop, and direct-to-consumer platforms like Shopify and WooCommerce.