Selling on Amazon isn’t just about having a good product — it’s about having the right strategy to stand out, compete, and grow. MPI Advantage partners with manufacturers in the home improvement, tools, paint, and hardware industries to develop tailored strategies that drive online marketplace growth. Our consulting services help brands like yours define objectives, identify operational challenges, benchmark capabilities, and build clear, actionable roadmaps for success.

We have helped clients across a broad range of categories – ranging across home goods, hardware, baby items, powersports, and more! However, we are uniquely specialized to help vendors in the home improvement category – such as plumbing, hardware, paint, and tools. 

Absolutely. Many of our clients have internal teams or agency partners. We’re often brought in to help define strategy, identify blind spots, and close gaps—especially in areas like channel profitability, operational efficiency, and marketplace expansion. Our role is to elevate the work already being done and help your team win. If you just need help with a certain aspect of your business or just need a fresh second set of eyes, we are here to help.

We begin by understanding your goals, pain points, and current processes. From there, we create a customized roadmap that often includes strategic consulting, process optimization, and reporting tools to support better decisions. We have three primary levels of engagement. One option is a short-term engagement of three meetings centered around a particular aspect of your business. Another option is ongoing monthly consulting consisting of one strategy call per month. Additionally, we offer prepaid blocks of hours that can be used however best serves you.

Yes. While Amazon is often the starting point, we also advise clients across Walmart, The Home Depot, Lowe’s, Zoro, Wayfair, TikTok Shop, and direct-to-consumer platforms like Shopify and WooCommerce.